Social Media

I remember first attending the Information Management/Online Information Show, or a variation of it, at London's Olympia back in the 90s.

November began with a virtual attendance at JBoye 09 and some remote involvement in the #fixwcm debate started at the event and

Just to add some context to the next post…

For the first few years of this decade I was immersed in an Enterprise Content Management project for a global products company. For the last couple of years of this decade I have also been immersed in web/enterprise content management for global products companies.

Microsoft and Google featured strongly in my last post because in thinking about how web content management may develop over the next decade, the big battle for hearts and minds these organisations are engaged in will continue to shape WCM because they touch so many aspects of the content process. A personal view I’ve held for a number of years now is that Microsoft’s understandable efforts to protect the desktop worldview that it earns the bulk of its revenue from has been doing WCM a disservice and products such as SharePoint continue to distract us from smarter ways of doing things.

1^st generation web content management was driven by the US and the desire for the dominant global organisations of the 90’s to embrace the commercial opportunities offered by the web

2^nd generation web content management was driven to a large extent by Europe and Scandinavia, who have needed to deal with many more language and cultural challenges across all types and tiers of organisations

...Not much specific Chinese WCM input yet but I'm expecting some over the next few days. The following is just a few initial thoughts from the flight over and being wide awake when I need to be asleep :(

Since arriving at my current organisation and seemingly the only person in the place with the word 'web' in their job title I have become a magnet for a whole bunch of folks, from Marketing and beyond, interested in embarking into the brave new world of Social Media. In fact the CEO himself has said he wants to do more in Web 2.0. When I hear observations that we shouldn't bother with our current WCM efforts and just use Facebook and Twitter I start to worry. Am I missing something here?